Evaluation answers A2 Media Studies

My Final Music Video

How did you use media technologies in the construction and research, planning and evaluation stages?

I used new media technologies in all stages of my coursework. In the construction, I used video editing software ‘Final Cut Pro and iMovie’ to compile and edit my video. Using these software were not easy at first but by the time I’d finished editing the video, I was confident in using the basic features. I used ‘Photoshop’ to produce the CD package and background to the magazine advert. I am very familiar with what this software has to offer due to using it in AS Media Studies. PowerPoint I used to create the rest of the website and this evaluation. Though you might not expect this software to be able to create a website, I found it very good. When doing research and planning, I used the internet and it’s services like YouTube that offer me music videos that I can analyse using ‘Microsoft Word’. I also used ‘Blogger’ to present my work electronically as a blog. This shows that I am capable of using a variety of different new media technologies.During the production of the products, I have used multiple types of technologies. During the research of my chosen brief, I used the Internet and PowerPoint to make an interactive and appropriate way to view the final research. In AS media, I didn't use this form of presentation, so using this software was different from the essay form that we used last year.Another technology that we used was the blog that I set up to display my work in an easily accessible and creative way. By using the blog to let other people view my work, I used a variety of ways to display my work in a more creative way compared to last years AS coursework. For example, this year I used PowerPoint presentations (uploaded onto www.slideshare.com ) and images such as spider diagrams to show all my work in a clearer way. In the filming of our music video, I haven't  used the new digital camcorders available from the media department to film our video,instead I've been using my FlipCam, which made the whole process much faster and easier.The editing process was different for each of my products as I used different products to create different effects that I wanted. I used software such as Adobe Photoshop. By using software like this I was able to produce professional looking products that were eye catching and interesting. In the editing of the music video, I used Final Cut Pro on the Mac Book computers. We didn't use this software last year so it took me a few lessons including extra sessions on the weekends to get used to this software, which at the end was worth it! For the magazine advert, I primarily used Adobe Photoshop. I used this software because it made it easy to put pictures and text where we wanted it to but also gave me the option of putting effects on images and adjusting anything I wanted. I found it very easy to use Photoshop, also because I was lucky to have a tutorial in my class, therefore it made it easier and quicker. 

What have you learned from the audience feedback?

The audience feedback has helped me to improve and produce a better product, whether it was my music video, the digipak or the music advert.
After producing a rough cut of my music video, I showed my music video to my two media studies teachers  to get some initial feedback from the potential audience so that I could make some changes to the music video. After making some of the changes they suggested, I then previewed my music video to the whole of our media class and received more feedback to help me to be critical about my work and identify my strengths and weaknesses in the production of my music video. From the audience feedback, I have learnt a lot about the preferences of different audiences and also what they ask for from a house music video genre in order to make it successful. It also helped me to be more critical about my own music video as I was able to identify the problems I had in the video and know what I could improve to gain a high quality product. One of the feedback forms that I received helped me particularly to improve my music video, by changing thew lightning of the whole music video to Black and White, and only change it back to normal when the scene cuts back to the different Clubs. However, there were some back feedbacks as well, where some people did find some of the effects that I used repetitive. I think that the strong factor in the music video are the shot of all the different locations, which makes it all more professional and added to the over impact of the music video.

How effective is the combination of your main product and ancillary texts?

I feel that the combination is very good. I have tried very hard to link all of my products together and I think it shows. After making the main product (the music video) in black and white. I thought it would be appropriate to make the two secondary products (the website and CD) a bit different by using colors. The CD also features similar material and the picture of the different locations are linking it back to the video.I think that the CD and the magazine advert link together very well. All the fonts and main colours that I've used are featured on both, the artist logo is Spread throughout both products and the CD is even featured on the magazine advert as an upcoming album that can be pre-ordered. I think this is how artists would do the same. They want their look and logos to be widely known and this can only happen if they spread their conventions across their products. Though I have only used conventions here, I feel it’s the only way that it would even be done in the real world.Within my magazine advert, I tried to reuse certain elements from the music video, such as fonts, text, layout of words and pictures to link together all of the products and create a ‘brand’ for the artist single. By creating a sub-brand for the single and the additional products available, audiences are able to recognise the products and also the artist, which increases their popularity and boosts income. When designing the products I established the colours, fonts and images  for all of the products in order to create similarities within the products and easier to be identified. By having this already produced and designed I was able to produce the products within the style and reinforce the ‘brand’ feel to the products. For example, by using the same background in each of my products I was able to make a continuous style for the products, which were easily recognized to be a similar or "sister product". I moved this further, by creating a logo for the artist using the artist name, which was printed onto each of the products (printed and the music video).

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My media products predominantly use conventions of real music videos, CD digipaks and Music Advert. My music video has taken ideas from videos that I analyzed. I wanted to do it in black and white and for it to be focused mainly on the story rather than on the artist. My audience are used to the conventions of music videos, most of them being focused on the different locations. They are not however used to them being in black and white. So here, I have had a balance using and not using conventions. I found a variety of different music videos to analyze, including ones that are and are not in black and white, and ones that are and are not focused on the story. My bands digipak front cover reflects upon those already on sale. It features the band name on the bottom right corner and also the album name . Much like many of the ones that I analysed. The rear of the CD package features common conventions like the track names, but the track names fit in better with the background image by flowing down the curves. I feel I have developed on a convention here by improving viewing pleasure. Comparing it to ‘The Temper Trap’ one I analysed, I feel it features much more by having more to look at when first viewing. The artists Blog that I've done is also another way to develop forms and conventions of real music products, by adding information about the artist and the genre, backgrounds, pictures, videos and statistics. The software I've being using to develop a real media music video has been a vital part for the great result of my Music Video, softwares such as Final Cur Pro, iMovie, Microsoft Power Point, Adobe Photoshop CS5, Adobe InDesign CS5 which also have expand my technological knowledge of this programs to develop forms of a real media products. Overall, all of the products created are linked together in some form or another, which makes the set of products obviously part of a brand. They also have characteristics from the genre in each of the product that would make them popular and fit the style of product associated with that type of music.

Alternative Rock

Alternative rock (also called alternative music, alt-rock or simply alternative) is a genre of rock music that emerged in the 1980s and became widely popular in the 1990s.
Alternative rock consists of various subgenres that have emerged from the independent music scene since the 1980s, such as grunge, Britpop, gothic rock, and indie pop.
These genres are unified by their collective debt to the style and/or ethos of punk rock, which laid the groundwork for alternative music in the 1970s.
At times alternative rock has been used as a catch-all phrase for rock music from underground artists in the 1980s, and all music descended from punk rock (including punk itself, New Wave, and post-punk).
While a few bands like R.E.M. and The Cure achieved commercial success and mainstream critical recognition, many alternative rock artists during the 1980s were cult acts that recorded on independent labels and received their exposure through college radio airplay and word-of-mouth.
With the breakthrough of Nirvana and the popularity of the grunge and Britpop movements in the 1990s, alternative rock entered the musical mainstream and many alternative bands became commercially successful.

Origins From Sweet Disposition - Temper Trap

BAND TEMPER TRAP

The Temper Trap is an alternative rock band from Melbourne, Australia noted for its atmospheric sound, featuring grand guitars set to pulsating rhythms. The band is signed to Infectious Records Michael Gudinski's label Liberation Music, and in the United States it is signed to Glassnote Records.The band released their debut album Conditions in 2009 to favourable reviews and commercial success.Members of the Temper Trap met at Wesley College, Melbourne. worldwide, except for Australia and the United States.

History

The Temper Trap first attracted the attention of the worldwide music industry after playing to sell-out crowds at the Musexpo in London in October 2008, and then at South by Southwest in March 2009. The BBC chose The Temper Trap in its top 15 Sound of 2009.
The band finished recording their debut album, Conditions, with veteran music producer Jim Abbiss in March 2009 in London, after 4 weeks recording the bulk of the album in Melbourne in late 2008.Mandagi said his key influences when recording Conditions included Radiohead, Prince, Massive Attack, The Jester People and U2.The album was released in Australia on 19 June 2009, and debuted at #9 on the Australian ARIA Charts. It was released in the UK on 10 August 2009.
The band moved to London in early May 2009 to "spend a bit of time on the continent and try and build a fan base over here", according to lead guitarist Lorenzo Sillitto. He says "it was always our dream to at least come over here and give it a good crack early on". In August 2009, the band played the Reading/Leeds Festival. In September 2009 the band embarked on their first headlining UK tour to largely sold out venues, such as the 250-capacity Hare and Hounds in Birmingham and the 300-capacity Arts Centre in Norwich. The tour started in Brighton on September 17 and finished back there on September 29. They were supported by the Goldhawks.
On 5 August 2009, The Temper Trap played an intimate performance on a Balcony over London's Camden Lough promoting the release of their single "Science of Fear" on the music viral show BalconyTV.In late November 2009 the band canceled sold-out show dates in Germany to return to Australia to perform at the ARIA awards.
Throughout 2010, the band continued to tour extensively throughout the UK as well as appearing at several music festivals such as Oxegen, Glastonbury, Rock Werchter, Roskilde Festival, V Festival as well as Big Day Out and Splendour In The Grass in Australia. In the US, the band embarked on their first headlining tour, with the single 'Sweet Disposition' receiving significant airplay and appearances in commercials and television shows. Shortly afterward the band received an APRA songwriting award for 'Sweet Disposition'.This was followed by comeback tour in Australia in July, playing to crowds of over 5000 people; their second largest to date, being the first one Mexicos City's Corona Fest on october 16.
In an interview with a Melbourne newspaper in July 2010, the Temper Trap revealed that they are planning to work on their second album in the near future - as soon as their scheduled tour comes to an end - and slated the release of their 'crucial second album' as being sometime in late 2011.

Power Point Presentation

Microsoft PowerPoint, usually just called PowerPoint, is a presentation program developed by Microsoft. It is part of the Microsoft Office suite, and runs on Microsoft Windows and Apple's Mac OS X operating system. The current versions are Microsoft PowerPoint 2010 for Windows and 2011 for Mac.

Audience Feedback Questionnaire

Music Convercence

useful

http://www.slideshare.net/antoniamarie/a2-media-evaluation-2843893

The Evaluation questions are as follows:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
   
   Discuss the influence of other forms and types of media products. Explain how you have used them, changed and manipulated them for your own video. Discuss the ways in which your video is like a real music video of a particular genre - i.e. what shot types, camerawork, editing style, mise-en-scene, plot, characters, etc have you used that are conventional of your music genre?
2. How effective is the combination of your main product and ancillary texts?
   
   The ancillary text is your digipak and advert or website. You should describe the research into your genre and how you decided to make the design decisions you did. You should also discuss how your work on these media texts informed your production of the music video.
3. What have you learned from your audience feedback?
   
   You could refer to your questionnaire, but try to be more creative than that! Film your friends or the class discussing their feelings about music videos or their expectations of your video. Then do the same to capture their reaction to your video after viewing it. This can also be posted on your blog.
   
4. How did you use media technologies in the construction and research, planning and evaluation stages?
   
   Discuss in detail all the different forms of media you have used throughout AS and A2 coursework. This can include:
   <> The filming equipment (cameras, tripods, lighting kit, green screen)
   <> The editing software: either Final Cut Pro or Adobe CS4
   <> Other software: InDesign, Photoshop, Quark, Word
   <> Your blog: everything that went into its creation and maintenance.
   <> YouTube, other videos, music, etc.
   With each one, you should discuss how these different forms of media have added to your production, how they have allowed you to create professional and high quality media texts and what you have learned in the process.
   
   

Coursework Evaluation

The A02 criteria assesses your application of knowledge and understanding in evaluation your own work, showing how meanings and responses are created.This unit requires me to engage with contemporary media techniques, giving me the opportunity to develop my own skills in these technologies. It also enables me to develop the skills of presentation that are required for further study at higher levels and in the workplace. My coursework evaluation requires me to reflect upon the creative process and my experience of it. My evaluation is guided by the set of key questions below. The evaluation should be presented electronically and will be linked to your blog.

Examples of suitable formats for the evaluation are:

- A podcast
- DVD extras
- A blog
-A Powerpoint

In all cases, you are discouraged from seeing the evaluation as simply a written essay and the potential of the format chosen should be exploited through the use of images, audio, videos and links to online resources. I should be able to elaborate verbally when presenting this to the class.

Filming Schedule

Here Is My Filming Schedule:


24th June 2010 @ 03:15 - Film Shot of White Sensation in Dusseldorf (Germany)
15th May 2010 @ 02:34 - Film Shot of Time Warp Techno Festival in Frankfurt
18th July 2010 @ 18:11 - Film Shot of Paradise Beach in Mykonos (Greece)
19th July 2010 @ 17:30 - Film Shot of Tropicana Beach in Mykonos (Greece)
12th August 2010 @ 14:35 - Film Shot from The City Of New York
7th September 2010 @16:40 - Film Shot on the Airplane From Munich to Florence
14th September 201 @ 18:20 - Film Shot of King's Cross in London
25th September 2010 @ 14:01 - Film Shot of Mayfair in London
25th September 2010 @ 14:17 - Film Shot of Piccadilly Circus in London
8th October 2010 @ 11:13 - Film Shot of London from Gatwick Express Train
17th October 2010 @ 12:36 - Film Shot in a Coaster at Thorpe Park London
26th October 2010 @ 11:45 - Film Shot of Porta Romana in Florence (Italy)
28th October 2010 @ 12:25 - Film Shot of Piazza Impruneta in Florence (Italy)
29th October 2010 @ 14:37 - Film Shot of Fortezza in Florence (Italy)
29th October 2010 @ 19:27 - Film Shot of Michelangelo in Florence (Italy)
30th October 2010 @ 07:35 - Film Shot of Plane in Florence National Airport
30th October 2010 @ 09:40 - Film Shot on the Airplane from Florence to London
31st October 2010 @ 08:11 - Film Shot of the Airplane from London Gatwick to Madrid
31st October 2010 @ 11:29 - Film Shot of Madrid Towers
2nd November 2010 @ 13:39 - Film Shot of Madrid Towers and Bernabeu Stadium
2nd November 2010 @ 13:47 - Film Shot of Madrid Stadium Close Up
2nd November 2010 @ 16:10 - Film Shot of Spanish Government Building
2nd November 2010 @ 16:17 - Film Shot of famous Building of Madrid
2nd November 2010 @ 16:23 - Film Shot of Madrid's Shopping Street
5th November 2010 @ 17:15 - Film Shot of Airplane from Madrid to London Gatwick
5th November 2010 @ 19:08 - Film Shot of London City from the Airplane
7th November 2010 @ 16:32 - Film Shot of Dubai Hotel from street
8th November 2010 @ 15:14 - Film Shot of Dubai Hotel Atlantis
8th November 2010 @ 08:53 - Film Shot of the City of Dubai
9th November 2010 @ 08:51 - Film Shot of Dubai's main Buildings
9th November 2010 @ 12:45 - Film Shot Inside Dubai's City Centre
10th November 2010 @ 21:30 - Film Shot of Concert in Dubai
15th November 2010 @ 19:56 - Film Shot of Fireworks in Aldenham School

Editing

Today I carried on editing my Music Video, and I nearly am done with everything, the only thing I've to focus now is my A2 Media Studies Presentation.

Final Music Video Project

I've finally finished my Music Video Project after 2 and a half months of editing and 5 to 6 months footage. I've worked hard to overcome challenges such as the suitable color for each scene, the change of cut according to the beat of the song, the camera movement improvements, and all the rest. Every day since I started editing I've tried to edit my A2 Music Video even for only 30 minutes,  trying to improve it as much as possible.

New Locations for my Music Video

Michelangelo Florence

Duomo Florence

MADRID

MADRID

DUBAI

DUBAI

These are some of the New Locations I introduced in my Music Video. This will show the audience a bride range of footage and locations for my chosen Song, and therefore look better

New New Footage over October Half-Term in (Florence-Dubai-Madrid-London)

During my halt term holidays I didn't  balk to take videos of different Locations where I went with my family. I did videos about the main buildings and streets of the city of London,Florence,Dubai and also Madrid. This new footage gave me New ideas of how managing and organizing my shots.

PLOT of my Music Video "Sweet Disposition"

The Music Video is basically all about different Cities and Clubs around the World, from London to Dubai, from New York to Ibiza, from Munich to Florence. I choose this as my storyboard because the Beat fits perfectly with cuts from City to City, from Club to Club. In between each Location and Club there will be some scenes where I recorded myself Singing the Song with a White Background. I decided to choose this way of changing from location to location and from club to club to attract my targeted audience, and as being House Genre Music it suits perfectly the taste of my audience, which is mainly composed of Teenagers. I took this idea also by looking other House Music Videos from artists such as: Eric Morillo, David Guetta, Swedish House Mafia, Dirty South, Alex Gaudino and many others.

Story Board

This will be the introduction to my Music Video, This shot will be taken in King's Cross Station in London.

This Shot will be taken from my FlipCamera In a Train From one City to another.

While I travel around Europe I will record some shot also in the Airplanes that I took.

This will be another shot of another City while I'm traveling whether by Train, Bus or Car.

This will be a location in a club around Europe, whether Spain, England and Germany.

There will be also some shots taken place in New York, with fantastic views of the City.

This scene will be taken in a club in London called Matter, where I'll be going in a few weeks time.

Some scenes around my Music Video will be of myself with Lip sinking of the Lyrics.

This summer I went to Mykonos in Greece with my best friend, and therefore I decided to put some scenes into my Video.

Some scenes around my Music Video will be of myself with Lip sinking of the Lyrics.

This will be a location in a club around Europe, whether Spain, England and Germany.

If I will have the chance I'll put scenes of Cities such as Madrid, Dubai, Cologne, Florence, Munich, London.

This summer I also went to Ibiza for two days and had the opportunity to record some shot of the biggest Clubs in Europe.

While I travel around Europe I will record some shot also in the Airplanes that I took.

I will also have a Trip with the School and go to Thorpe Park In England, so therefore I'll take some shot while I'm on Roller Coasters.

This will be the Final Scene of my Music Video, with the Name of the artist and the Title of the Song that I've chosen.

List Of props, costumes, makeup, etc.

Bath Robe

Wesc Headphones

D&G Sunglasses

These are the only 3 Props that I needed in this Music Video for recording myself, also because the rest of the Music Video is mainly taking part in different Locations and different Places around the World.

Censorship

"As the concept and medium of a music video is a form of artistic expression, artists have been on many occasions censored if their content is deemed offensive. What may be considered offensive will differ in countries due to censorship laws and local customs and ethics. In most cases, the record label will provide and distribute videos edited or provide both censored and uncensored videos for an artist. In some cases, it has been known for music videos to be banned in their entirety as they have been deemed far too offensive to be broadcast."

1980's

The first ever video to be banned on MTV was in fact "Body Language" by Queen this was due to homoerotic undertones, lack of clothing and the amount of sweat shown in the video! During this era this was seen as unsuitable for the television audience!

Not only did MTV ban videos, the BBC banned the song "Girls on film" as they thought it was to sexual. Showing several sexual fetishes though out the video.

1990's

Shocking in 1991 MTV banned a danced sequence by the king of pop Micheal Jackson as it was said that he was touching himself inappropriately in the video. The most controversial video of Michael's was "They don't care about us" being banned from MTV, VH1 and even BBC because stating the alleged anti-semantic tone of the song.

The most famous song known to every girl born in the 90's which was banned was "Like a Virgin" by Madonna. This video was banned due to the highly sexual connotations. Some other of her songs were banned because of the reference to homosexuality and group sex in "Justify My Love"

"Smack My Bitch Up" was banned in several countries because of the reference to drugs, nudity and sexual content. They also had the anthem "Fire starter" banned by the BBC due to the obvious reference to arson.

2000's

The era of my childhood, Robbie William's video "Rock DJ" caused excitement in the media. People stating the controversy of William's nude body and peeling off his own skin revealing his flesh. This was banned in the Dominican Republic and was censored in the UK!

In 2002 t.A.T.u (Russian duo) caused mayhem with their debut single "all the things she said" as it evidently showed 2 girls embracing their emotions for one another and eventually kissing. Richard and Judy (two well known TV presenters) began campaign to have this particular video banned, they thought this was inappropriate and would appeal to pedophiles around the world (as the girls were in school uniforms). However the kiss was choreographed into the girls LIVE performance and cleverly in top of the pops just about when the kiss was due in their performance the camera man showed the footage of the audience so this type of behaviour was not shown.

My FIRST Digipak Project

FRONT PAGE OF MY DIGIPAK

2nd and 3rd PAGE OF MY DIGIPAK

LAST PAGE OF MY DIGIPAK

This Is how my Digipak Looked first.
I didn't like it as much as my last one because the only picture that I took was the first one, and therefore I dediced to change it totally for showing you that I put lot of more effort and time in it. I also think that with this type of Digipak I'm not going to attract mt targeted audience for people who like House Music. As a result I changed it with some Negative pictures of different Locations where I filmed my A2 Media Studies Music Video.

what is a Digipak?

So when asked the question what is a digi-pak initially I honestly didn't have a clue. After researching I realised it was something i already had come into contact with in my everyday life, but in had been calling it a "album" not a digi-pak.
In order to create our own digi-pak, just like our music video we had to be able to point out the conventions of a dig-pak. Something I had noticed was that

1. There was usually a singular picture of either a logo, band member, of actor on the front cover.
2. The name of the artist is clear presented on the front cover
3. Most usually the tracking list is placed at the back of the digi-pack
4. The same theme is carried throughout the font and back and also on the inside of the pak. Showing continuity.
5. A bar code is placed at the bottom on the back cover.

For out digi-pak to look as professional as possible we had to make sure our own digi-pak followed these conventions.

Plot of my Music Video "Sweet Disposition"

My A2 Media Studies Video starting scene is King's Cross Train Station, and from there it changes to shots taken in a train traveling to Cologne (Germany). From Cologne the scene will change to the airport and on to the plane where I'll change the scene to an Establishing Shot of New York City. After these scenes there will be a Medium Close-Up of myself singing the lyrics and some scenes of Clubs.

Advert For My Music Video

This is the Final Advert for my music video. The picture on the top of the advert is taken by me in my room in Aldenham School, I had to wait a few hours to find the right sun light for taking the picture, and after editing it on Photoshop I finally found the right color and light that suits perfectly for the type of Audience that I want to influence.

The picture above is taken from a scene from one a Club where I went over this Summer, it took me lots of hours for finding the right picture to capture for the Advert of my digipak, and finally I found the Perfect one. Enjoy!!

My Digipak Final Product

These Is the final product for the First page of my Digipak, I took the picture in my room and through Photoshop I put 2 weeks of editing and researching the right effect and color to find the perfect Picture for the front side of my Digipak.

This is the second Page of my Digipak where you can clearly see the biography of the artist and On the background I took a screen shot from the Club Time Warp in Frankfurt where I went this Year in May with my brother.

In The third page of my Digipak I decided to put the Lyrics of the Song that i've chosen for my Music Video A2 Media Studies, in this page you can recognise that in the Background it's Piccadilly Circus where some shots where taken from my Flip Camera over the year 2010.

This is the last page of my Digipak, where I decided to put the Track List of all the songs, including Sweet Disposition, in the back ground you can recognise New York City with a Negative effect edited on Photoshop.

Directors who started Music Videos

David Fincher was born in 1962 in Denver, Colorado, and was raised in Marin County, California. When he was 18 years old, he went to work for John Korty at Korty Films in Mill Valley. He subsequently worked at ILM (Industrial Light and Magic) from 1981 - 1983. Fincher left ILM to direct TV commercials and music videos after signing with N. Lee Lacy in Hollywood. He went on to found Propaganda in 1987 with fellow directors Dominic Sena, Greg Gold and Nigel Dick. Fincher has directed TV commercials for clients that include: Nike, Coca-Cola, Budweiser, Heinekin, Pepsi, Levi's, Converse, AT & T, and Chanel. He has directed music videos for: Madonna, Sting, The Rolling Stones, Michael Jackson, Aerosmith, George Michael, Iggy Pop, The Wallflowers, Billy Idol, Steve Winwood, The Motels and, most recently, A Perfect Circle.

Initial Ideas

At the start of the activity, I brain stormed for many lessons, which type of genre we wanted to aim our music video towards. Today in the Music Industry there are many genres. These types of genres and melodies associated with them influence the way the video is produced. At the end I came up with the ideas to use House Music genre for my music video, because it suits with the ideas I came up with.
My music video will be mainly about shooting different Clubs and cities.

Main Director who started with music video include:

David Fincher: Madonna - GlamDavid Leo Fincher (born August 28, 1962) is an American filmmaker and music video director, known for his dark and stylish thriller movies, such as Seven (1995), The Game (1997), Fight Club (1999), Panic Room (2002), and Zodiac (2007). He received an Academy Award nomination for Best Director for his 2008 film The Curious Case of Benjamin Button.

Spike Jonze: Fatboy Slim – Praise You
Spike Jonze (born Adam Spiegel; October 22, 1969) is an American director and producer, whose work includes music videos, commercials, film and television. He is best known for his collaborations with writer Charlie Kaufman, which include the 1999 film Being John Malkovich and the 2002 film Adaptation., and for his work as director of the 2009 film Where the Wild Things Are. He was also a co-creator and executive producer of MTV's Jackass.
  He is currently the creative director of VBS.tv. He is also part owner of skateboard company Girl Skateboards with riders Rick Howard and Mike Carroll.

Michael Gondry: Foo FightersMichel Gondry (born May 8, 1963) is a French film, commercial and music video director and an Academy Award-winning screenwriter. He is noted for his inventive visual style and manipulation of mise en scène.

Best Music Video Ever Made

Music Video History

A music video is a short film or video that accompanies a piece of music. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 80s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip" or "film clip". In Chinese entertainment, music videos were simply known as "MTVs" because the network was responsible for bringing music videos to popularity in that country.
Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected.

HISTORY

In 1894 sheet music publishers Edward B. Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song "The Little Lost Child".Thomas projected a series of still images on a screen simultaneous to live performances. This would become a popular form of entertainment known as the illustrated song, the first step toward music video.
In 1926, with the arrival of "talkies" many musical short films were produced. Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists and dancers. Spooney Melodies in 1930 was the first true musical video series. Shorts were typically six minutes in duration, and featured Art Deco-style animations and backgrounds combined with film of the performer singing.
Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball". Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, which featured several interpretations of classical pieces, were built around music. The Warner Brothers cartoons, even today billed as Looney Tunes and Merrie Melodies, were initially fashioned around specific songs from upcoming Warner Brothers musical films. Warner Brothers also produced the cartoon "Three Pigs in a Polka", set to Johannes Brahms' Hungarian Dances. Live action musical shorts, featuring such popular performers as Cab Calloway, were also distributed to theaters.
Blues singer Bessie Smith appeared in a two-reel short film called St. Louis Blues (1929) featuring a dramatized performance of the hit song. Numerous other musicians appeared in short musical subjects during this period. Later, in the mid-1940s, musician Louis Jordan made short films for his songs, some of which were spliced together into a feature film Lookout Sister. These films were, according to music historian Donald Clarke, the "ancestors" of music video.
Another early form of music video were one-song films called "Promotional Clips" made in the 1940s for the Panoram visual jukebox. These were short films of musical selections, usually just a band on a movie-set bandstand, made for playing. Thousands of soundies were made, mostly of jazz musicians, but also of "torch singers," comedians, and dancers. Before the Soundie, even dramatic movies typically had a musical interval, but the Soundie made the music the star and virtually all the name jazz performers appeared in Soundie shorts. The Panoram jukebox with eight three-minute Soundies were popular in taverns and night spots, but the fad faded during World War II.
Musical films were another important precursor to music video, and several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s to the 1950s. One of the best-known examples is Madonna's 1985 video for "Material Girl" which was closely modelled on Jack Cole's staging of "Diamonds Are A Girl's Best Friend" from the film Gentlemen Prefer Blondes. Several of Michael Jackson's videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark John Landis clip for "Thriller" (at the time, the most expensive music video ever made) and the Martin Scorsese-directed "Bad" which was influenced by the stylised dance "fights" in the film version of West Side Story.
In 1956, Petrushka, directed by John David Wilson for Fine Arts Films aired as a segment of the Sol Hurok Music Hour on NBC. Igor Stravinsky conducted a live orchestra for the recording of the event. In 1957, Tony Bennett was filmed walking along The Serpentine in Hyde Park, London as his recording of "Stranger in Paradise" played; this film was distributed to and played by UK and US television stations. According to the Internet Accuracy Project, disk jockey-singer J. P. "The Big Bopper" Richardson was the first to coin the phrase "music video", in 1959. It is no coincidence that the rise of popular music was tied with the rise of television, as the format allowed for many new stars to be exposed that previously would have been passed over by Hollywood, which normally required proven acts in order to attract an audience to the box office.

What We SHOULD Use In Our Music Video

• CROSS CUTTING
• REVERSE FILM
• SLOW MOTION
• CAMERA ANGLES
• DRAMATIC LIGHTING
• BIRD EYE SHOTS
• WORM EYE SHOTS

Music Codes & Conventions

  CODES AND CONVENTIONS 1970:discovered TV-Shows as a great opportunity to promote their artists.They focus on producing short Promos, early music videos that started to replace the live performance of the artist on the TV-stage. Camerawork: as with any moving image text, how the camera is used and how images are sequenced will have a significant impact upon meaning. -Camera movement, angle shot distance all need to be analysed. -Camera movement may accompany movement of performers but it may also be used to create a more dynamic feel to stage performance, by for instance constantly circling the band as they perform on stage. -The close up does predominate, partly because the size of the screen and partly because of the desire to create a sense of intimacy for the viewer. Editing: the most common form of editing associated with the music promo is fast cut montage, rendering many of the images impossible to grasp on first viewing thus ensuring multiple viewing. -most common form of editing associated with the music promo is fast cut montage -many images impossible to grasp on first viewing thus ensuring miltiple viewing -split screens, colourisation are also commonly used effects -non-representational techniques, in which the musical artist is never shown, become more common -lack of edits, long take/steadicam also a common experimentation

Thursday 7th October 2010

Digipak and Advert for Music Video DEADLINE.
Today is the last day that we will focus on the music video Digipak and advert, and from next week we will start focusing on our actual Music Video Final Productthat will be launched on mainstream.The first step will be how to use the Camera and the Editing Software.

Music Video Advertisment Definition

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.

Commercial advertisers often seek to generate increased consumption of their products or servicesconsumers. Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.

A2 Media Studies Music Video Advertisment

Today I took an entire lesson to prepare and produce my final advert for my music video by taking pictures from the Locations where I shooted my video to make a perfect final product, and through researching from ideas of other artist adverts in the same gender of music (House) i finally found the One who suits with my Product.

Axwell Live In Australia

Sydney In Australia

Tue, 28 Sep 2010 Ibiza Dj Awards at Pacha / Ibiza, Spain

Pacha In Ibiza (Spain)

Feel The Vibe - Axwell

This is one of the oldest song from Axwell, but I really like it, and the video suits perfectly the situation.Holding out for you in the crowds
Boy I need it now (woah)
So play me what you know I wanna hear
And I'll show you how (woah)

I've waited so long
To have you with me
All too soon the morning's gone

(You've gotta feel the vibe)
You've got to let yourself go til the morning comes
'Cos I dont wanna think about it
Got to let go til the morning comes (You've gotta feel the vibe)
Yeah yeah yeah

Standing in your ivory towel
Dont you know what you give (woah)
I was reaching out for you now you're here
You change the way that I live (woah)

I've waited so long
And now you're with me
All too soon the morning's gone

(You've gotta feel the vibe)
You've got to let yourself go til the morning comes
'Cos I dont wanna think about it
Got to let go til the morning comes (woah)
Yeah yeah
Let yourself go til the morning comes
'Cos I dont wanna think about it
Got to let go til the morning comes (You've gotta feel the vibe)
Yeah yeah yeah

You're coming my way, we're moving in time
You're lifting me up now I feel your vibe
Ooohhh ooooooo
Oh yeah
We're starting to sweat, we're moving in time
You're lifting me up now I feel your vibe
Wayyeahhhhhh

You've got to let yourself go til the morning comes
'Cos I dont wanna think about it
Got to let go til the morning comes (woah)
You've got to let yourself go til the morning comes
'Cos I dont wanna think about it
Got to let go til the morning comes (You've gotta feel the vibe)
Hey yeah yeah

Music Video Ideas

I Took Idea from this Music Video to do my A2 Media Studies Music Video

iMovie Programmer

iMovie is a proprietary video editing software application which allows Mac and iPhone 4 users to edit their own home movies. It was originally released by Apple in 1999 as a Mac OS 8 application bundled with the first FireWire-enabled consumer Apple model – iMac DV. Since version 3, iMovie has been a Mac OS X only application bundled in the iLife suite of Macintosh applications.

interface on most MiniDV format digital video cameras, the iMovie imports video footage to the Mac using either the FireWireUSB port, or by importing the files from a hard drive. From there, the user can edit the video clips, add titles, and add music. Effects include basic color correction and video enhancement tools, and transitions such as fade-in, fade-out, and slides.

Features of iMovie 4

Major new features and enhancements compared to iMovie 3 and its predecessors:

• Direct trimming of video and audio clips in the timeline
• Snapping sync for video and audio, audio waveforms and listening to audio while scrubbing
• Multiple clip selection, direct import from iSight

Other features include (also in earlier versions):

• Full-screen previewing.
• One video track, two audio tracks.
• Basic chroma key
• Sample sound effects included, some from Skywalker Sound.
• Voice-over narration can be recorded from a microphone and added to an audio track.
• Titles with effects such as 3D spin, converge, bounce across and ending credits motion.
• Transitions, such as cross dissolve, disintegrate, twirl, scale down and warp out.
• Video effects, including fast motion, slow motion, reverse fast/slow motion, brightness and contrast, electricity and fairy dust effects.
• Creation of still frames from video.
• Splitting clips.
• Extracting audio from clips.
• Exporting a movie or scene as a QuickTime movie, or sharing it via e-mail, Bluetooth or .Macdigital camera. HomePage, or sending it back to a