Music Codes & Conventions

  CODES AND CONVENTIONS 1970:discovered TV-Shows as a great opportunity to promote their artists.They focus on producing short Promos, early music videos that started to replace the live performance of the artist on the TV-stage. Camerawork: as with any moving image text, how the camera is used and how images are sequenced will have a significant impact upon meaning. -Camera movement, angle shot distance all need to be analysed. -Camera movement may accompany movement of performers but it may also be used to create a more dynamic feel to stage performance, by for instance constantly circling the band as they perform on stage. -The close up does predominate, partly because the size of the screen and partly because of the desire to create a sense of intimacy for the viewer. Editing: the most common form of editing associated with the music promo is fast cut montage, rendering many of the images impossible to grasp on first viewing thus ensuring multiple viewing. -most common form of editing associated with the music promo is fast cut montage -many images impossible to grasp on first viewing thus ensuring miltiple viewing -split screens, colourisation are also commonly used effects -non-representational techniques, in which the musical artist is never shown, become more common -lack of edits, long take/steadicam also a common experimentation