Tuesday, 8 February 2011
How effective is the combination of your main product and ancillary texts?
I feel that the combination is very good. I have tried very hard to link all of my products together and I think it shows. After making the main product (the music video) in black and white. I thought it would be appropriate to make the two secondary products (the website and CD) a bit different by using colors. The CD also features similar material and the picture of the different locations are linking it back to the video.I think that the CD and the magazine advert link together very well. All the fonts and main colours that I've used are featured on both, the artist logo is Spread throughout both products and the CD is even featured on the magazine advert as an upcoming album that can be pre-ordered. I think this is how artists would do the same. They want their look and logos to be widely known and this can only happen if they spread their conventions across their products. Though I have only used conventions here, I feel it’s the only way that it would even be done in the real world.Within my magazine advert, I tried to reuse certain elements from the music video, such as fonts, text, layout of words and pictures to link together all of the products and create a ‘brand’ for the artist single. By creating a sub-brand for the single and the additional products available, audiences are able to recognise the products and also the artist, which increases their popularity and boosts income. When designing the products I established the colours, fonts and images for all of the products in order to create similarities within the products and easier to be identified. By having this already produced and designed I was able to produce the products within the style and reinforce the ‘brand’ feel to the products. For example, by using the same background in each of my products I was able to make a continuous style for the products, which were easily recognized to be a similar or "sister product". I moved this further, by creating a logo for the artist using the artist name, which was printed onto each of the products (printed and the music video).
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment