In what ways does your media product use, develop or challenge forms and conventions of real media products?

My media products predominantly use conventions of real music videos, CD digipaks and Music Advert. My music video has taken ideas from videos that I analyzed. I wanted to do it in black and white and for it to be focused mainly on the story rather than on the artist. My audience are used to the conventions of music videos, most of them being focused on the different locations. They are not however used to them being in black and white. So here, I have had a balance using and not using conventions. I found a variety of different music videos to analyze, including ones that are and are not in black and white, and ones that are and are not focused on the story. My bands digipak front cover reflects upon those already on sale. It features the band name on the bottom right corner and also the album name . Much like many of the ones that I analysed. The rear of the CD package features common conventions like the track names, but the track names fit in better with the background image by flowing down the curves. I feel I have developed on a convention here by improving viewing pleasure. Comparing it to ‘The Temper Trap’ one I analysed, I feel it features much more by having more to look at when first viewing. The artists Blog that I've done is also another way to develop forms and conventions of real music products, by adding information about the artist and the genre, backgrounds, pictures, videos and statistics. The software I've being using to develop a real media music video has been a vital part for the great result of my Music Video, softwares such as Final Cur Pro, iMovie, Microsoft Power Point, Adobe Photoshop CS5, Adobe InDesign CS5 which also have expand my technological knowledge of this programs to develop forms of a real media products. Overall, all of the products created are linked together in some form or another, which makes the set of products obviously part of a brand. They also have characteristics from the genre in each of the product that would make them popular and fit the style of product associated with that type of music.