PLOT of my Music Video "Sweet Disposition"

The Music Video is basically all about different Cities and Clubs around the World, from London to Dubai, from New York to Ibiza, from Munich to Florence. I choose this as my storyboard because the Beat fits perfectly with cuts from City to City, from Club to Club. In between each Location and Club there will be some scenes where I recorded myself Singing the Song with a White Background. I decided to choose this way of changing from location to location and from club to club to attract my targeted audience, and as being House Genre Music it suits perfectly the taste of my audience, which is mainly composed of Teenagers. I took this idea also by looking other House Music Videos from artists such as: Eric Morillo, David Guetta, Swedish House Mafia, Dirty South, Alex Gaudino and many others.

Story Board

This will be the introduction to my Music Video, This shot will be taken in King's Cross Station in London.

This Shot will be taken from my FlipCamera In a Train From one City to another.

While I travel around Europe I will record some shot also in the Airplanes that I took.

This will be another shot of another City while I'm traveling whether by Train, Bus or Car.

This will be a location in a club around Europe, whether Spain, England and Germany.

There will be also some shots taken place in New York, with fantastic views of the City.

This scene will be taken in a club in London called Matter, where I'll be going in a few weeks time.

Some scenes around my Music Video will be of myself with Lip sinking of the Lyrics.

This summer I went to Mykonos in Greece with my best friend, and therefore I decided to put some scenes into my Video.

Some scenes around my Music Video will be of myself with Lip sinking of the Lyrics.

This will be a location in a club around Europe, whether Spain, England and Germany.

If I will have the chance I'll put scenes of Cities such as Madrid, Dubai, Cologne, Florence, Munich, London.

This summer I also went to Ibiza for two days and had the opportunity to record some shot of the biggest Clubs in Europe.

While I travel around Europe I will record some shot also in the Airplanes that I took.

I will also have a Trip with the School and go to Thorpe Park In England, so therefore I'll take some shot while I'm on Roller Coasters.

This will be the Final Scene of my Music Video, with the Name of the artist and the Title of the Song that I've chosen.

List Of props, costumes, makeup, etc.

Bath Robe

Wesc Headphones

D&G Sunglasses

These are the only 3 Props that I needed in this Music Video for recording myself, also because the rest of the Music Video is mainly taking part in different Locations and different Places around the World.

Censorship

"As the concept and medium of a music video is a form of artistic expression, artists have been on many occasions censored if their content is deemed offensive. What may be considered offensive will differ in countries due to censorship laws and local customs and ethics. In most cases, the record label will provide and distribute videos edited or provide both censored and uncensored videos for an artist. In some cases, it has been known for music videos to be banned in their entirety as they have been deemed far too offensive to be broadcast."

1980's

The first ever video to be banned on MTV was in fact "Body Language" by Queen this was due to homoerotic undertones, lack of clothing and the amount of sweat shown in the video! During this era this was seen as unsuitable for the television audience!

Not only did MTV ban videos, the BBC banned the song "Girls on film" as they thought it was to sexual. Showing several sexual fetishes though out the video.

1990's

Shocking in 1991 MTV banned a danced sequence by the king of pop Micheal Jackson as it was said that he was touching himself inappropriately in the video. The most controversial video of Michael's was "They don't care about us" being banned from MTV, VH1 and even BBC because stating the alleged anti-semantic tone of the song.

The most famous song known to every girl born in the 90's which was banned was "Like a Virgin" by Madonna. This video was banned due to the highly sexual connotations. Some other of her songs were banned because of the reference to homosexuality and group sex in "Justify My Love"

"Smack My Bitch Up" was banned in several countries because of the reference to drugs, nudity and sexual content. They also had the anthem "Fire starter" banned by the BBC due to the obvious reference to arson.

2000's

The era of my childhood, Robbie William's video "Rock DJ" caused excitement in the media. People stating the controversy of William's nude body and peeling off his own skin revealing his flesh. This was banned in the Dominican Republic and was censored in the UK!

In 2002 t.A.T.u (Russian duo) caused mayhem with their debut single "all the things she said" as it evidently showed 2 girls embracing their emotions for one another and eventually kissing. Richard and Judy (two well known TV presenters) began campaign to have this particular video banned, they thought this was inappropriate and would appeal to pedophiles around the world (as the girls were in school uniforms). However the kiss was choreographed into the girls LIVE performance and cleverly in top of the pops just about when the kiss was due in their performance the camera man showed the footage of the audience so this type of behaviour was not shown.

My FIRST Digipak Project

FRONT PAGE OF MY DIGIPAK

2nd and 3rd PAGE OF MY DIGIPAK

LAST PAGE OF MY DIGIPAK

This Is how my Digipak Looked first.
I didn't like it as much as my last one because the only picture that I took was the first one, and therefore I dediced to change it totally for showing you that I put lot of more effort and time in it. I also think that with this type of Digipak I'm not going to attract mt targeted audience for people who like House Music. As a result I changed it with some Negative pictures of different Locations where I filmed my A2 Media Studies Music Video.

what is a Digipak?

So when asked the question what is a digi-pak initially I honestly didn't have a clue. After researching I realised it was something i already had come into contact with in my everyday life, but in had been calling it a "album" not a digi-pak.
In order to create our own digi-pak, just like our music video we had to be able to point out the conventions of a dig-pak. Something I had noticed was that

1. There was usually a singular picture of either a logo, band member, of actor on the front cover.
2. The name of the artist is clear presented on the front cover
3. Most usually the tracking list is placed at the back of the digi-pack
4. The same theme is carried throughout the font and back and also on the inside of the pak. Showing continuity.
5. A bar code is placed at the bottom on the back cover.

For out digi-pak to look as professional as possible we had to make sure our own digi-pak followed these conventions.

Plot of my Music Video "Sweet Disposition"

My A2 Media Studies Video starting scene is King's Cross Train Station, and from there it changes to shots taken in a train traveling to Cologne (Germany). From Cologne the scene will change to the airport and on to the plane where I'll change the scene to an Establishing Shot of New York City. After these scenes there will be a Medium Close-Up of myself singing the lyrics and some scenes of Clubs.

Advert For My Music Video

This is the Final Advert for my music video. The picture on the top of the advert is taken by me in my room in Aldenham School, I had to wait a few hours to find the right sun light for taking the picture, and after editing it on Photoshop I finally found the right color and light that suits perfectly for the type of Audience that I want to influence.

The picture above is taken from a scene from one a Club where I went over this Summer, it took me lots of hours for finding the right picture to capture for the Advert of my digipak, and finally I found the Perfect one. Enjoy!!

My Digipak Final Product

These Is the final product for the First page of my Digipak, I took the picture in my room and through Photoshop I put 2 weeks of editing and researching the right effect and color to find the perfect Picture for the front side of my Digipak.

This is the second Page of my Digipak where you can clearly see the biography of the artist and On the background I took a screen shot from the Club Time Warp in Frankfurt where I went this Year in May with my brother.

In The third page of my Digipak I decided to put the Lyrics of the Song that i've chosen for my Music Video A2 Media Studies, in this page you can recognise that in the Background it's Piccadilly Circus where some shots where taken from my Flip Camera over the year 2010.

This is the last page of my Digipak, where I decided to put the Track List of all the songs, including Sweet Disposition, in the back ground you can recognise New York City with a Negative effect edited on Photoshop.

Directors who started Music Videos

David Fincher was born in 1962 in Denver, Colorado, and was raised in Marin County, California. When he was 18 years old, he went to work for John Korty at Korty Films in Mill Valley. He subsequently worked at ILM (Industrial Light and Magic) from 1981 - 1983. Fincher left ILM to direct TV commercials and music videos after signing with N. Lee Lacy in Hollywood. He went on to found Propaganda in 1987 with fellow directors Dominic Sena, Greg Gold and Nigel Dick. Fincher has directed TV commercials for clients that include: Nike, Coca-Cola, Budweiser, Heinekin, Pepsi, Levi's, Converse, AT & T, and Chanel. He has directed music videos for: Madonna, Sting, The Rolling Stones, Michael Jackson, Aerosmith, George Michael, Iggy Pop, The Wallflowers, Billy Idol, Steve Winwood, The Motels and, most recently, A Perfect Circle.

Initial Ideas

At the start of the activity, I brain stormed for many lessons, which type of genre we wanted to aim our music video towards. Today in the Music Industry there are many genres. These types of genres and melodies associated with them influence the way the video is produced. At the end I came up with the ideas to use House Music genre for my music video, because it suits with the ideas I came up with.
My music video will be mainly about shooting different Clubs and cities.

Main Director who started with music video include:

David Fincher: Madonna - GlamDavid Leo Fincher (born August 28, 1962) is an American filmmaker and music video director, known for his dark and stylish thriller movies, such as Seven (1995), The Game (1997), Fight Club (1999), Panic Room (2002), and Zodiac (2007). He received an Academy Award nomination for Best Director for his 2008 film The Curious Case of Benjamin Button.

Spike Jonze: Fatboy Slim – Praise You
Spike Jonze (born Adam Spiegel; October 22, 1969) is an American director and producer, whose work includes music videos, commercials, film and television. He is best known for his collaborations with writer Charlie Kaufman, which include the 1999 film Being John Malkovich and the 2002 film Adaptation., and for his work as director of the 2009 film Where the Wild Things Are. He was also a co-creator and executive producer of MTV's Jackass.
  He is currently the creative director of VBS.tv. He is also part owner of skateboard company Girl Skateboards with riders Rick Howard and Mike Carroll.

Michael Gondry: Foo FightersMichel Gondry (born May 8, 1963) is a French film, commercial and music video director and an Academy Award-winning screenwriter. He is noted for his inventive visual style and manipulation of mise en scène.

Best Music Video Ever Made

Music Video History

A music video is a short film or video that accompanies a piece of music. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 80s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip" or "film clip". In Chinese entertainment, music videos were simply known as "MTVs" because the network was responsible for bringing music videos to popularity in that country.
Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected.

HISTORY

In 1894 sheet music publishers Edward B. Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song "The Little Lost Child".Thomas projected a series of still images on a screen simultaneous to live performances. This would become a popular form of entertainment known as the illustrated song, the first step toward music video.
In 1926, with the arrival of "talkies" many musical short films were produced. Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists and dancers. Spooney Melodies in 1930 was the first true musical video series. Shorts were typically six minutes in duration, and featured Art Deco-style animations and backgrounds combined with film of the performer singing.
Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball". Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, which featured several interpretations of classical pieces, were built around music. The Warner Brothers cartoons, even today billed as Looney Tunes and Merrie Melodies, were initially fashioned around specific songs from upcoming Warner Brothers musical films. Warner Brothers also produced the cartoon "Three Pigs in a Polka", set to Johannes Brahms' Hungarian Dances. Live action musical shorts, featuring such popular performers as Cab Calloway, were also distributed to theaters.
Blues singer Bessie Smith appeared in a two-reel short film called St. Louis Blues (1929) featuring a dramatized performance of the hit song. Numerous other musicians appeared in short musical subjects during this period. Later, in the mid-1940s, musician Louis Jordan made short films for his songs, some of which were spliced together into a feature film Lookout Sister. These films were, according to music historian Donald Clarke, the "ancestors" of music video.
Another early form of music video were one-song films called "Promotional Clips" made in the 1940s for the Panoram visual jukebox. These were short films of musical selections, usually just a band on a movie-set bandstand, made for playing. Thousands of soundies were made, mostly of jazz musicians, but also of "torch singers," comedians, and dancers. Before the Soundie, even dramatic movies typically had a musical interval, but the Soundie made the music the star and virtually all the name jazz performers appeared in Soundie shorts. The Panoram jukebox with eight three-minute Soundies were popular in taverns and night spots, but the fad faded during World War II.
Musical films were another important precursor to music video, and several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s to the 1950s. One of the best-known examples is Madonna's 1985 video for "Material Girl" which was closely modelled on Jack Cole's staging of "Diamonds Are A Girl's Best Friend" from the film Gentlemen Prefer Blondes. Several of Michael Jackson's videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark John Landis clip for "Thriller" (at the time, the most expensive music video ever made) and the Martin Scorsese-directed "Bad" which was influenced by the stylised dance "fights" in the film version of West Side Story.
In 1956, Petrushka, directed by John David Wilson for Fine Arts Films aired as a segment of the Sol Hurok Music Hour on NBC. Igor Stravinsky conducted a live orchestra for the recording of the event. In 1957, Tony Bennett was filmed walking along The Serpentine in Hyde Park, London as his recording of "Stranger in Paradise" played; this film was distributed to and played by UK and US television stations. According to the Internet Accuracy Project, disk jockey-singer J. P. "The Big Bopper" Richardson was the first to coin the phrase "music video", in 1959. It is no coincidence that the rise of popular music was tied with the rise of television, as the format allowed for many new stars to be exposed that previously would have been passed over by Hollywood, which normally required proven acts in order to attract an audience to the box office.

What We SHOULD Use In Our Music Video

• CROSS CUTTING
• REVERSE FILM
• SLOW MOTION
• CAMERA ANGLES
• DRAMATIC LIGHTING
• BIRD EYE SHOTS
• WORM EYE SHOTS

Music Codes & Conventions

  CODES AND CONVENTIONS 1970:discovered TV-Shows as a great opportunity to promote their artists.They focus on producing short Promos, early music videos that started to replace the live performance of the artist on the TV-stage. Camerawork: as with any moving image text, how the camera is used and how images are sequenced will have a significant impact upon meaning. -Camera movement, angle shot distance all need to be analysed. -Camera movement may accompany movement of performers but it may also be used to create a more dynamic feel to stage performance, by for instance constantly circling the band as they perform on stage. -The close up does predominate, partly because the size of the screen and partly because of the desire to create a sense of intimacy for the viewer. Editing: the most common form of editing associated with the music promo is fast cut montage, rendering many of the images impossible to grasp on first viewing thus ensuring multiple viewing. -most common form of editing associated with the music promo is fast cut montage -many images impossible to grasp on first viewing thus ensuring miltiple viewing -split screens, colourisation are also commonly used effects -non-representational techniques, in which the musical artist is never shown, become more common -lack of edits, long take/steadicam also a common experimentation

Thursday 7th October 2010

Digipak and Advert for Music Video DEADLINE.
Today is the last day that we will focus on the music video Digipak and advert, and from next week we will start focusing on our actual Music Video Final Productthat will be launched on mainstream.The first step will be how to use the Camera and the Editing Software.

Music Video Advertisment Definition

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.

Commercial advertisers often seek to generate increased consumption of their products or servicesconsumers. Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.

A2 Media Studies Music Video Advertisment

Today I took an entire lesson to prepare and produce my final advert for my music video by taking pictures from the Locations where I shooted my video to make a perfect final product, and through researching from ideas of other artist adverts in the same gender of music (House) i finally found the One who suits with my Product.

Axwell Live In Australia

Sydney In Australia

Tue, 28 Sep 2010 Ibiza Dj Awards at Pacha / Ibiza, Spain

Pacha In Ibiza (Spain)

Feel The Vibe - Axwell

This is one of the oldest song from Axwell, but I really like it, and the video suits perfectly the situation.Holding out for you in the crowds
Boy I need it now (woah)
So play me what you know I wanna hear
And I'll show you how (woah)

I've waited so long
To have you with me
All too soon the morning's gone

(You've gotta feel the vibe)
You've got to let yourself go til the morning comes
'Cos I dont wanna think about it
Got to let go til the morning comes (You've gotta feel the vibe)
Yeah yeah yeah

Standing in your ivory towel
Dont you know what you give (woah)
I was reaching out for you now you're here
You change the way that I live (woah)

I've waited so long
And now you're with me
All too soon the morning's gone

(You've gotta feel the vibe)
You've got to let yourself go til the morning comes
'Cos I dont wanna think about it
Got to let go til the morning comes (woah)
Yeah yeah
Let yourself go til the morning comes
'Cos I dont wanna think about it
Got to let go til the morning comes (You've gotta feel the vibe)
Yeah yeah yeah

You're coming my way, we're moving in time
You're lifting me up now I feel your vibe
Ooohhh ooooooo
Oh yeah
We're starting to sweat, we're moving in time
You're lifting me up now I feel your vibe
Wayyeahhhhhh

You've got to let yourself go til the morning comes
'Cos I dont wanna think about it
Got to let go til the morning comes (woah)
You've got to let yourself go til the morning comes
'Cos I dont wanna think about it
Got to let go til the morning comes (You've gotta feel the vibe)
Hey yeah yeah

Music Video Ideas

I Took Idea from this Music Video to do my A2 Media Studies Music Video

iMovie Programmer

iMovie is a proprietary video editing software application which allows Mac and iPhone 4 users to edit their own home movies. It was originally released by Apple in 1999 as a Mac OS 8 application bundled with the first FireWire-enabled consumer Apple model – iMac DV. Since version 3, iMovie has been a Mac OS X only application bundled in the iLife suite of Macintosh applications.

interface on most MiniDV format digital video cameras, the iMovie imports video footage to the Mac using either the FireWireUSB port, or by importing the files from a hard drive. From there, the user can edit the video clips, add titles, and add music. Effects include basic color correction and video enhancement tools, and transitions such as fade-in, fade-out, and slides.

Features of iMovie 4

Major new features and enhancements compared to iMovie 3 and its predecessors:

• Direct trimming of video and audio clips in the timeline
• Snapping sync for video and audio, audio waveforms and listening to audio while scrubbing
• Multiple clip selection, direct import from iSight

Other features include (also in earlier versions):

• Full-screen previewing.
• One video track, two audio tracks.
• Basic chroma key
• Sample sound effects included, some from Skywalker Sound.
• Voice-over narration can be recorded from a microphone and added to an audio track.
• Titles with effects such as 3D spin, converge, bounce across and ending credits motion.
• Transitions, such as cross dissolve, disintegrate, twirl, scale down and warp out.
• Video effects, including fast motion, slow motion, reverse fast/slow motion, brightness and contrast, electricity and fairy dust effects.
• Creation of still frames from video.
• Splitting clips.
• Extracting audio from clips.
• Exporting a movie or scene as a QuickTime movie, or sharing it via e-mail, Bluetooth or .Macdigital camera. HomePage, or sending it back to a

Shootage Locations

Mykonos Beach (Greece)
Over the summer I went to Mykonos in Greece, and therefore I decided to make some videos of the Beach Parties to Import into my Music Video, because the environment suits perfectly the genre of House Music.

Plane In The Sky
During the summer I travelled a lot, in many different countries, and therefore I travelled a lot by Plane and Train.

Vendome Club (London)
In September I went clubbing a lot in London, and therefore I recorded some videos in this Club.

Dusseldorf (Germany)
I also went to dusseldorf  in 2010 and while I was sitting in the train I recorded the main locations of the City.

Maastricht University (Holland)
This is a city where I went last week for visiting a University and there I did some Shots of the City.

Empire State Building New York
I also visited New York with my Family, it an amazing experience to see all the city from the high building.

New York I also visited New York with my Family, it an amazing experience to see all the city from the high building.

Kings Cross Station (London)
This is the location where my Music Video starts, I think it's the perfect place to start the movie,because it's worldwide known.

Space Club (Ibiza)
This is another club in Ibiza where I went in August.

Time Warp (Frankfurt)
This is an amazing event in Germany, where 50.000 people come to together for the biggest Techno-Minimal Music festival worldwide, it was an incredible adventure and I met soo many people from other countries, the events was 3 days long, and for 3 days long I was dancing the whole time!:):)

Mykonos (Greece)Over the summer I went to Mykonos in Greece, and therefore I decided to make some videos of the Beach Parties to Import into my Music Video, because the environment suits perfectly the genre of House Music.

Amnesia Club (Ibiza)This is another club in Ibiza where I went in August. It's on of the best clubs in the world

Piccadilly Circus (London)
One of the most famous place in London, that's why I decided to use that location also for my Music Video.

Fabric Club (London)
Maybe the best club in London where to go clubbing, you have the choice to hear music such as Dubstep,House,Electro,Techno,Drum&Base,Minimal and many others.